Profitable Growth Blog

You Don’t Have to Be a Unicorn to Be a Great SaaS Company

There are many articles about rare Unicorn startups rapidly growing to $1 billion in revenue, but what if your company goal isn’t to be a Unicorn?  What guidelines and rules will help get your SaaS business on a path toward success on a smaller scale? A Healthy SaaS Business fundamentals still apply.  A team of carefully selected
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Software-as-a-Service Startups: Positioning for Growth

Many Software-as-a-Service (SaaS) startups seem to follow similar growth phases that take a year or two to complete. You begin determining the value of your product and business services by defining the product, pricing, the targeted consumer, and financing. Aside from your own financial contributions, you are going to need a chunk of capital to
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