Who I am

My website address is: https://toddserulneck.com.  I am an individual, Todd Serulneck.  The opinions expressed here are mine and not that of my present or past employers, present or past clients, or any organization of which I am a part.

Should you need to contact me about this privacy policy or this website, I can be reached at info@toddserulneck.com, Phone: (704) 765-2368, or mail to Acuity CFO, 13850 Ballantyne Corporate Place, Suite 500, Charlotte NC 28277.

What personal data I collect and why I collect it

Website Visits

I collect information your web browser provides as you visit my website.  This is done to measure the effectiveness of my content, social media efforts, and advertising.  This information is also used for marketing and advertising purposes.   Should your browser allow it and you have not opted out, Cookie information may be retrieved — see Cookies for more info.

Comments

When visitors leave comments on the site I collect the data shown in the comments form, and also the visitor’s IP address and browser user agent string to help spam detection.

An anonymized string created from your email address (also called a hash) may be provided to the Gravatar service to see if you are using it. The Gravatar service privacy policy is available here: https://automattic.com/privacy/. After approval of your comment, your profile picture is visible to the public in the context of your comment.

Media

If you upload images to the website, you should avoid uploading images with embedded location data (EXIF GPS) included. Visitors to the website can download and extract any location data from images on the website.

Contact forms

I collect information via contact forms to allow the public to opt-in to newsletters, to schedule a conference calls, for the purpose of contacting the user, and for sales and marketing purposes.  The information I collect might include name, company name, email address, phone number, IP address, the message you include, options you select, usage, and other information your browser sends.

Should you sign up for a newsletter, I use mailchimp.  Their privacy policy is here:  https://mailchimp.com/legal/privacy/.

Should you schedule a conference call, I use Calendly.  Their privacy policy is here:  https://calendly.com/pages/privacy .

Your information may be stored in contact management software such as Close.io ( https://close.io/privacy/ ), SalesFlare (https://salesflare.com/privacy.html), Pardot/Salesforce (https://www.salesforce.com/company/privacy/), and/or FullContact (https://www.fullcontact.com/privacy-center/#privacy-policy)

Your contact information will be stored in my contact management software for an indefinite period of time.  If you’d like your information removed from my contact management software, please reach out per “Who I am” above.

Cookies

If you leave a comment on our site you may opt-in to saving your name, email address and website in cookies. These are for your convenience so that you do not have to fill in your details again when you leave another comment. These cookies will last for one year.

If you have an account and you log in to this site, we will set a temporary cookie to determine if your browser accepts cookies. This cookie contains no personal data and is discarded when you close your browser.

When you log in, we will also set up several cookies to save your login information and your screen display choices. Login cookies last for two days, and screen options cookies last for a year. If you select “Remember Me”, your login will persist for two weeks. If you log out of your account, the login cookies will be removed.

If you edit or publish an article, an additional cookie will be saved in your browser. This cookie includes no personal data and simply indicates the post ID of the article you just edited. It expires after 1 day.

In addition, cookies from Google Analytics and Salesflare may be used for analytical, sales, marketing, and advertising purposes.  From time to time, I may engage in digital advertising of my services and use Google AdWords conversion tracking, Remarketing with Google Analytics, Google Analytics Demographics and Interest Reporting, Facebook Remarketing, Facebook Custom Audience, and/or the Facebook Advertising Network.

You may opt out of Google advertising cookies:  https://tools.google.com/dlpage/gaoptout/ .

You may also opt out of interest-based ads from the major digital advertising networks via the NAI’s consumer opt-out:  http://optout.networkadvertising.org .

Embedded content from other websites

Articles on this site may include embedded content (e.g. videos, images, articles, etc.). Embedded content from other websites behaves in the exact same way as if the visitor has visited the other website.

These websites may collect data about you, use cookies, embed additional third-party tracking, and monitor your interaction with that embedded content, including tracing your interaction with the embedded content if you have an account and are logged in to that website.

Analytics

The services contained in this section enable the Owner to monitor and analyze web traffic and can be used to keep track of User behavior.

Google Analytics is a web analysis service provided by Google Inc. (“Google”). Google utilizes the Data collected to track and examine the use of this site, to prepare reports on its activities and share them with other Google services.  Google may use the Data collected to contextualize and personalize the ads of its own advertising network.

Google AdWords conversion tracking is an analytics service provided by Google Inc. that connects data from the Google AdWords advertising network with actions performed on this site.

Google Analytics makes use of a feature called User ID. This setup allows for a more accurate tracking of Users by associating that User with the same ID over various sessions and devices. It is set up in a way that doesn’t allow Google to personally identify an individual or permanently identify a particular device.
The User ID extension might make it possible to connect Data from Google Analytics with other Data about the User collected by the Owner.
The opt-out link below will only opt you out for the device you are on, but not from tracking performed independently by the Owner. Contact the Owner via the email address provided in this privacy policy to object to the aforementioned tracking as well.

Google Analytics Opt-Out: https://tools.google.com/dlpage/gaoptout/ .

URL shortners are used to track engagement with social media posts.  Visits to this site via URL shortners are only reported in aggregate.

Who we share your data with

I do not sell, rent, or trade your personal identification information.

I do share contact information of potential new clients with my employer, AcuityCFO LLC.  This would be your name, company name, email, phone, location, and other information pertinant to the context of a potential client engagement.  The Acuity privacy policy can be found here: https://acuity.co/privacy-policy/

Third-party cloud-based software vendors of Acuity or I that we use to assist in sales, marketing, operations, and administrative tasks:  Close.io, SalesFlare, FullContact, Google Mail (Gmail), Pardot, Google Drive, Dropbox, Slack, and/or Google Calendar.

We use Uberconference (https://www.uberconference.com/legal) and Zoom (https://www.zoom.us/legal) for teleconferences and videoconferences, respectively.  For purposes of scheduling a meeting, your email address may be shared with these services.  When you attend a teleconference or videoconference, your phone number, IP address, and usage information may be captured.

How long we retain your data

If you leave a comment, the comment and its metadata are retained indefinitely. This is so we can recognize and approve any follow-up comments automatically instead of holding them in a moderation queue.

For users that register on our website (if any), we also store the personal information they provide in their user profile. All users can see, edit, or delete their personal information at any time (except they cannot change their username). Website administrators can also see and edit that information.

Contact information, analytics information, usage data is stored indefinitely.

What rights you have over your data

If you have an account on this site, or have left comments, you can request to receive an exported file of the personal data we hold about you, including any data you have provided to us. You can also request that we erase any personal data we hold about you. This does not include any data we are obliged to keep for administrative, legal, or security purposes.

Where we send your data

Visitor comments may be checked through an automated spam detection service.

I do not sell, rent, or trade your personal identification information.

I do share contact information of potential new clients with my employer, AcuityCFO LLC.  This would be your name, company name, email, phone, location, and other information pertinant to the context of a potential client engagement.  The Acuity privacy policy can be found here: https://acuity.co/privacy-policy/

Third-party cloud-based software vendors of Acuity or I that we use to assist in sales, marketing, operations, and administrative tasks:  Close.io, SalesFlare, FullContact, Google Mail (Gmail), Pardot, Google Drive, Dropbox, Slack, and/or Google Calendar.

We use Uberconference (https://www.uberconference.com/legal) and Zoom (https://www.zoom.us/legal) for teleconferences and videoconferences, respectively.  For purposes of scheduling a meeting, your email address may be shared with these services.  When you attend a teleconference or videoconference, your phone number, IP address, and usage information may be captured.

Your contact information

My website address is: https://toddserulneck.com.  I am an individual, Todd Serulneck.  The opinions expressed here are mine and not that of my present or past employers, present or past clients, or any organization of which I am a part.

Should you need to contact me about this privacy policy or this website, I can be reached at info@toddserulneck.com, Phone: (704) 765-2368, or mail to Acuity CFO, 13850 Ballantyne Corporate Place, Suite 500, Charlotte NC 28277.